The American Dream...

usa01Give me your tired, your poor
Your huddled masses yearning to breathe free
The wretched refuse of your teeming shore
Send these, the homeless, tempest-tossed, to me
I lift my lamp beside the golden door

Emma Lazarus. 'The New Colossus' (plaque at base of the Statue of Liberty unveiled in New York - 1886)

Coca-Cola. Delicious! Refreshing! Exhilarating!
Invigorating! The New and Popular Soda
Fountain Drink, containing the properties of the
wonderful Coca plant and the famous Cola nuts


First Coca Cola advertisment, published Atlanta Journal, with launching of Coca Cola in Atlanta - 1886

Idealist 'dream': Thomas Jefferson, Benjamin Franklin, John Adams and others signed The Declaration of Independence (July 4th, 1776) guaranteeing American citizens 'life, liberty and the pursuit of happiness,' and later ratified the American Constitution (June 21st 1788)

Entrepreneurial 'dream': from 'snake oil salesmen' to John Pemberton (Coca Cola), Henry Ford, W. K. Kellog, J. P. Morgan, J. P. Getty, W. R. Hearst, J. D. Rockefeller, Frank Woolworth, Andrew Carnegie, Al Capone, Bill Gates…

"First, fix in your mind the exact amount of money you desire… it is not sufficient merely to say, I want plenty of money." Napoleon Hill Think and Grow Rich (1937)

"Make thy gold multiply" George Clason The Richest Man in Babylon (1926;)

"How to make people like you instantly," Dale Carnegie How to Win Friends and Influence People (1937 & 1953)

"He's direct, he's fast, and he's successful," Anthony Schneider, Tony Soprano on Management (2004)

"The world is a brutal place full of vicious people…when somebody screws you, screw them back in spades," Donald Trump, Think Big and Kick Ass (2007)

[Top selling leadership book in Sweden, 2007 - Stefan Einhorn, The Art of Being Kind]